They are offering a solution to a non-existent problem:rolleyes: :
Storage space and bandwidth limitation.
5TB, USB-3 external hard drive, Seagate $129 ... just a 2 second search, so maybe cheaper offers are available. That's a lot of songs... .
TV industry is pushing 4k Ultra HD TV's ... what's the data amount per second needed to stream 4k video? And exactly how much is needed for music?
And people listening on the go or in their cars, or any other means of commute, they don't care about high rez either, roughly 95% of the population is just fine with mp3.
There is just no need for a new coding format that requires the consumer to buy hardware that is equipped to decode the format and obviously consumers don't want to buy yet another version of the songs in their existing music library.
And for the "science" aspect :
There is a lot of semi fishy arguments about what has been proven and accepted as truth and piles of their own interpretation, which apparently are hard to nail down where they miss the point without investing a lot of time and money* trying to understand the concept. To me this is science of marketing BS, not really physics or acoustics or even proper statistical analysis.
* I tried to access the mentioned references from this paragraph:
QUOTE[
[It has been known since at least 1946 that the Fourier time-frequency uncertainty inherent in conventional signal analysis can be 'beaten' by human listeners, and by a significant margin.[31][32] Indeed, recent experimental studies have shown temporal discrimination at least 5 times higher.[33][35][36]
]UNQUOTE
And all of them are "pay per view" i.e. subscription only
, so much for giving access to the references that prove your point.
And as always:
The amount of effort put into pushing some idea is directly proportional to the size of the carrot ... eh the potential profit, if the concept takes off.