I just love the tube sound, and the Lyr3 is a great amp. Together with the Bifrost2 it is simply amazing.
On tube rolling, for starters, I would recommend the new production Tung-Sol 6SN7 GTB that can be found at $25-30ish, IMO it’s one of the better new production tubes out there in that price range and (YMMV, in my ears, and all of that of course) carries a more “tubey” and a tad more spacious sound than the stock JJ 6SN7.
One step up from that (in both price and sound) that I’ve recently tried is the Shuguang CV181-Z (white base black glass) that keeps almost all of the good things of the Tung-Sol, improving upon clarity and spaciousness but at a small cost of bass and PRaT.