In the end, all that matters is marketing and whose you buy: apple fanboys buy the design (as the marketing nowhere mentions SQ) and the company and apple bashers just buy anything else as anything else must be better.
In some ways, both are right in their purchase, but apple haters are the ones I prefer to laugh at as they have moved into such delusion about spec and 'SQ' that they miss the finer points of music. Just like Apple don't advertise computers on spec (even thought they contain the same stuff), the iPod (which now runs on SOC and therefore has better than hitherto performance) isn't a "we got Wolfson under the bonnet" player.
Wolfson's spec doesn't mean anything when it goes through a separate output stage. And when Meizu and Cowon used the same Wolfson (both with horrid bass roll off), the differences in presentation where very different. The output stage is BY FAR the biggest telling factor.
Cheap players have cheap components: apple, sony, meizu, cowon, microsoft - they are made for profits and for price, not for performance. Where each of them fails is where they will always fail: not a single one is audiophile.
Focus:
Sony - thick, warm sound with a mediocum of sound effects and EQ
Cowon - thin, cool sound with best of sound effects and EQ
Meizu - warm sound with excellent EQ (though not as much overhead as Cowon)
Microsoft - somewhat linear sound (bass roll off) with clean output
Apple - linear sound with horrid EQ
In terms of battery life, they are all in the same ball park. Cowon's machines which say 52-60 hours of battery life have not one (and I work with many Cowons) ever gotten over 40 hours. Sony players also don't get their claimed runtime. Meizu - no. Apple's ar the only ones I've used which consistently (since about 2006-2007) get MORE than their advertised time.
I don't see what is the point in arguing. I switched back and forth between my Sony 828 and Apple iPod touch 2G, volume matched to about 0.5 decibels and noticed the above: Sony is warmer, Apple is cooler; Sony hisses madly, Apple doesn't; Sony has gaps, Apple doesn't.
Both sound great (aside from the horrid hiss): detail, depth and extension. But one is bashed for SQ and for the stupidest of reasons: that people hate Apple for being so big (step out of the USA and they are no where near that big) or popular.
No phone/audio-making company outside of Samsung and LG have ever forced anyone to buy their products. Apple didn't force the iPod on the market - it built the first really usable machine and the market gobbled it up. They made the usual deals with stores and the market decided the rest. People here (some people) get bent out of shape (mostly new members) over Apple and I don't get it. Someone needs to do a study on them to see why (the real reasons, not the ones in this thread which amount to dust).