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loudness war is a fact , no question about it.
as for your 'every era has great music' point, i think that yes, every era has ****ty music and mediocre music but today's 'great' music is not so great compared to the great music made in the 60s-90s
feel free to write me your top-20 albums from the 00s/10s and watch how they get easily demolished by music made in the 60s-90s
what is true, is that each era produces music influenced by their times and this is the era of hype , dumbing down and labeling a 6/10 as a 9/10
there are exceptions sure, but they only confirm the rule i just mentioned
what is great about today though, is how you can search through say rateyourmusic.com and discover amazing albums that have gone kinda un-noticed when they were released back in the 60s-90s
but as for today , i see what (the hyped media) labels as 'genius/masterpiece' and i don't know whether i should laugh or cry about the 'great' music that is fed to today's listener
btw, i am just 40 yo , so it's not some nostalgia thing for the golden days of my youth back in the 60s
i first listened to music on a serious level back in the 90s and after feeling a huge dissapointment with how ****ty music began turning out from 00s onward , i decided to dig back to the 60s-80s and i can not be happier
if you think that Kanye west or lady gaga or tame impala or beyonce are 'titans/genius' , well you are lucky - but when you have listened to really groundbreaing stuff by real titans , i can't help but make a huge facepalm every time someone says oh man (insert mediocre hyped artist) is a genius![]()
cheers
(btw , i can include my top-100 albums list and you can see how music breaks down by decades - after 1999 it looks like a bomb fell on 'creativity land'
Music, like many art forms, is a very personal thing that tends to reach people emotionally. What reaches you or me may not reach somebody else the same way. I suppose I could make a list of top albums for comparison purposes, although I don't really consume music that way, and I don't really think of things as this era vs. that era. Music often reflects a slice of time and constantly evolves. It's perfectly reasonable that not all musical styles and eras will appeal to everybody.
I'm the same age as you, so I sometimes identify more with music that I grew up with than with a lot of music that's released today, but that's a fairly common human reaction, I think. Luckily, I was exposed to music from many different eras growing up; I spend a significant amount of my very early childhood attending orchestral performances (CSO mainly) and spent a lot of time in high school going to rock shows, while being in various rock bands and performing classical and jazz music. I think this helps me keep an open mind and try to sift out what I like from any era.
I do agree that there are certainly some areas where creativity has seemed to stall, but I think that often can happen with music that is marketed to the masses; it certainly didn't start in 1999 (I remember the 80's). Sometimes the most creativity is found outside of anything that you would hear on the radio (I suspect this is what you are referring to as "exceptions").