I accumulated similar thoughts when I saw him vouch for the Ares by only uploading listening 'impressions' videos in which had no verbal spoken words whatsoever.
This shows a person with little understanding of how sound works. Recorded audio is concentrated into a camera microphone and then further compressed by YouTube upload. It provides no REAL feedback worth listening to.
Everyone can have their own opinion though. I doubt the guy works for the company as I've personally seen him on the Russian audiophile long before Denafrips was popularized.
Anyways, I have heard the Ares from a friend who bought one. I brought my Holo Audio Spring over to his house for a few days for some listening sessions and the latter to perform marginally better, by 15% or so.. Both using USB of course. Adding the Singxer SU-1 into the mix and running i2S, the Spring was roughly 20-22% ahead. More natural sound, less treble glare, isolated instruments, realistic timbre, fast transients, less thumpy bass, wider and deeper sound stage, slightly better separation, and more precise imaging.
I'll say the Ares is the best equipment I found for under $1000 and that's saying a lot. If only it did NOS it wouldn't have been too far from the Spring.