Yeah open headphone will keep your eardrum from becoming a . Think about it...you seal a membrane ( i.e. eardrum ) and due to its proximity to your veins and arteries in your neck you are essentially hearing the blood flow.
Loosening up the seal will help or going with a slightly open headphone is another great suggestion.
Upon further testing I can confirm that I feel the heartbeat less with the 7510 compared to the k371. I think its not the clamping force being ligther, I think its the material of earpads. The k371 has this cushioned leather smooth texture, I think it's creating a vacuum feel thing (what u described as stethoscope effect). The 7510 seems to have thiner earpads that have also a texture that is not completely smooth with creases, im not sure if this makes any sense but that's what I notice.