The beats do have some nice features. The build quality seems nice and most the models accept a standard 1/8th jack (I am aware there are disadvantages to this). Though the looks are a bit outlandish to me. Though I am a bit older and would rather not draw that level of attention to myself (screams of desperation). And the sound quality for the money isn't there.
When I first got into headphones it was because they could provide much higher sound quality than speakers at a lower price. So the SQ to $ ratio was very high. Which to me is good, since I wasn't and still am not made of money. Though to be fair, when I got into it I was young. So I went and bought the headphones with the largest drivers I could find at the time (2002), Sony mdr-v700dj's. They were big, ugly, tacky headphones that played music very loudly though at poor quality. Later on I went on to get AKG k240s' which played less loudly though much sounded much better, then kns 6400's which sounded better yet.
I guess the point I'm trying to make is that, though they sometimes should, people rarely listen to others regarding personal decisions. So each person has to undergo their own journey. Perhaps it begins and ends with beats, but maybe not. For me my journey began after I dug the old mdr-700's out of a box years later, gave them a listen and wondered if something better was out there.
That's probably the best we can hope for among consumers. Maybe a few future addicts will get their feet wet. On the competitive side, at least they're upping the ante on some fronts. Though that's not so say headphones with decent build quality or detachable cables didn't exist before beats but these features do seem to be more prolific now. Can't make an omelette and all that. And sure a lot of folks may waste a few bucks on headphones that may not be worth it. But perhaps they'll find something better later. Just as how most of our first cars weren't Ferarris. They've got to start somewhere.