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The fact is that no amount of overhead (unless you do your manufacturing in the Taj Mahal) will ever justify a $13,000 cable. It is purely a boutique item. If what you said were true, why isn't Monster Cable charging several thousand per meter? |
Volume. Obviously, if you sell cables in the tens of thousands per month (and build them in China), rather than thousands per month, you can get by with lower margin. A boutique outfit like VD sells far fewer so there is obviously a need for more margin on each cable.
There's another aspect of "value" that people always forget. I can be walking along a riverbank, bend down and pick up a gold nugget. What did it cost me "make" this product? Nothing. What is it? It's just a lump of metal, serves no inherent function other than it's shiny and hypnotizes women.
So, should I be stoned in the public square for expecting full market value for it? Of course not.
Without regard to what the VD cables actually cost to make (plus all their fixed costs for operating a business), in the marketplace of cables in general (with whom all the same people who are so upset in this thread will also have to have a problem, not just VD), they are a tremendous value. People like me wouldn't keep going back, if they didn't feel the benefits they get from them weren't worth the asking price. Invent a better mouse trap, and you can charge more than the next guy because it's more effective and offers better performance.
How much do you think it costs Sennheiser to build a HD650 (forgetting about fixed costs as everyone here seems to like to do)? It's a hunk of plastic and some velour. $40? You know it's probably less than that? Where's the outrage there?
These criticisms of cables and cable builders also always seem to come fromh people who have lower-end systems that would hardly benefit from a cable swap in the first place. You have to realize that there are people out there with systems for whom a $1000 cable is in proportion to the rest of their gear. It may be outrageous on your little DAC and credit card sized amp, but not in theirs. You are sneering at products not made for you or your system and that would be ridiculous if you put them in there.
If all there were was $100 sound cards and $100 amps, then hell ya, $1000 exotic cables would be absurd.