Saraugie
Formerly known as Saraguie
Did the price go up? I recall that cable was more like $250 than $600.
ALO's website says 199 and plus 50 for balanced end. So yea, it does not pencil. Maybe it's priced for supply and demand? You want one now then it carries a premium.
The way to find out is speak to Dimitri and get the scoops.