Chapter 4 Is it a false proposition that HiFi products are becoming more and more expensive?
It is not new to the Internet that HiFi headphones and players are becoming more expensive. I have to admit that. Let's take earplugs as an example. The first AKG K3K3 really broke the imagination of the market/users, but the sales volume of the K3K3 is actually quite good. Therefore, there are more and more ten thousand yuan(1500USD+) earphones coming out, and it is common to see a 1500USD earphones now. And it's even getting higher.
However, as the saying goes, "dog's bite is not news, people bite dogs is news". In fact, the price ceiling of HIFI market is getting higher, but not all products are more and more expensive. The proportion of over 1500USD products in the whole market is actually very small.
Take FiiO as an example. FiiO has launched hundreds of models of products in the past ten years, and only M17 is the one that's more than 1500USD. In fact, the HiFi market, especially among Chinese brands, the competition is getting more and more fierce. So everyone is trying hard to innovate and improve cost performance.
This time FiiO also plans to introduce an earphones with outstanding quality, excellent sound quality and excellent workmanship rather than making money. We do not compare with the competitors.Compared to the F1 with similar price we launched before, the cost of the product increased by 100%. Considering the cost on channels, promotion, after-sales, taxes and charges, this earplug is the first model in FiiO's history that did not intend to make money when it was designed.
So, aren't businesses all for profit? In fact, just like any industry, competition is becoming more and more fierce and prices are getting lower and lower. This time we launched this super cost-effective product for the purpose of promoting our brand and getting more users to experience our products, as long as this is completed, it is far more cost-effective than other brands to spend a lot of money on advertising.
Today, let's introduce the biggest highlight of this earphones. At a very low price, we use stainless steel as the shell of the earphones. Our greatest hope is to design a "steel quality" HiFi dynamic earphones for everyone, not only with in-line control to help everyone in class, meetings and the stainless steel CNC process is also used on the shell of the earplug regardless of cost. This can not only ensure the high quality of the product, but also the metal texture of stainless steel itself will improve the grade of the product.
Of course, the most important thing for HiFi products is sound quality. Recently, there has been a lot of talk that several parties are using a 10,000-yuan plug driver to re-engrave very cheap earplugs for sale. We will not discuss whether it is true or not here, but many people also realize that even the same driver, with shells of different materials and shapes will indeed affect the performance of sound. And stainless steel metal shell, high strength, is also a common material for high-end earplugs, so call back, do you find that, in fact, the pioneer of high-priced earphones, K3K3 is actually a stainless steel shell?
