Guys, I'm all about colors, I have 4 color ipod nanos of different generations, various sansa clips, ipod touch (5g blue and 6g blue) and also getting a blue x1 to go along with my silver x1, I love colors on my players, I'm just saying that those pastel colors are too "girly", surely the majority of their customer base must be guys (tough looking black and silver units), so they want to bring the ladies too with "cute" players that they can use as accessories (like 6g nanos), that's great, but throw us a bone to us guys too fiio, apple has had a bunch of colors for all their ipods, but they always got a black one too, take a look at sansa, their clips are blue, green, purple, red, pink, orange, etc, and which one do we go out and get? the black one, right? and yeah, bring the colors, bring on the care bears color palette all that you want, but hey, how cool would a m3 in army green look like? or butterscotch with black (yeah I know pono has that one, but still...), better than the care bear colors, right? (or am I really alone on this one?).