Worms, lung meat, cardboard?
THE EFFECT OF CULTURE IN RESPONDING TO COMMERCIAL RUMOURS
Thomas Kobinah and Dick Mizerski
The University of Western Australia
Abstract:
Commercial rumour has continued to defy numerous attempts to prevent its negative impact oncompanies and products. As soon as a negative rumour begins to spread, sales fall drastically.The major battle is not only to recover sales but how to recover consumer confidence before buyers switch loyalty to another brand or products.
etc. etc. etc. blah blah blah
Page 5:
"For example, the McDonalds chain battled contamination rumours that they were using red worms in their hamburgers in the late 1970's. Their sale allegedly fell by 30% in these areaswhere the rumour was circulated (Tybout et al1985, Wilkie 1990 Assael 1995).
No worms. Urban legend. Again, I've never gotten sick from McDonald's. Has anyone here? All I ever remember is that old lady pouring too hot coffee on her leg. And also the Jack in the Box bad meat fiasco back in the 80s(?) But I never remember a bad McDonalds catastrophy. And I must say, I have no idea why I'm defending McDs. Maybe its the French attacking its branches? Wow. What a statement of solidarity
Go eat a eel or stuff food down a goose's throat until it's liver explodes for you damn pate!
I need to take a look at "Fast Food Nation" but it's not difficult to imagine what's in it. Meat processing has always been an ugly affair - ever since Upton Sinclair and the "muckrakers" first looked at it. Is that writer a vegan? I see he also wrote a book about puffing maryjane. That stuff always seems to go hand in hand. God, memories of the long-haired, scraggly hippies on Venice Beach selling "Mc**** tee shirts" and looking like rejects from the Life Extension project. For god's sake people, eat some meat!