I have seen USB cable price from $1 to $550+ each, I do understand a $10 cable is going to be build better than a cheap $1 cable, but, isn't USB, digital in general just transfering 01 signals? If it is, isn't it a Yes/No situation? Yes meaning the signal made it through, job done, No being the signal didn't go through(rarely happens), How would a silver wire USB cable improve the sound quality? Is this just a marketing thing? We see tons of CAT.6 cable, the cheaper once deliver the same speed as the more expensive once. at the same length. I don't see any audio dacs using USB 3.0 at this moment, taking the advantage of the faster speed there for less change if signal loss if any. Please do advice. Thank you. I am asking this question because I am going to order a NFB12, the standard cable that comes with it on the picture are....standard, just not sure about the advantage people are talking about with "high-end" USB cable.