I see your point but they are different forms of abuse. Companies exist for two reasons, to provide a product or service, and to generate income. If you can tweak the specs a bit without outright lying and thus encourage the growth of your company, it may be, and/or is, unethical, but it's not IMO immoral. A better example if we are using the business model analogy is if a pharmaceutical company said "Hey man, we have this new drug and we really need people to try it, it's no big deal it's just some testing because it needs to get done this week. Please can you be a test subject and help us out? You'll be saving hundreds of lives once the medication is approved and goes live." -- knowing full well that the active ingredient still has a 10% mortality rate in its current testing phase. Before you say that some companies do this, I am aware of that, but (in theory) they are held accountable and there are laws against this. Violations of human rights, violations of business practices and international law, violatioins of environmental laws, business ethics etc etc. Why do these laws and social constructs not apply to the exact same type of thuggery that is simply on a smaller scale?