kiteki
aka Theta Alpha 1
aka Alpha Zeta 5
aka Alpha Zeta 6
aka Nanocat Systems
And many other aliases
- Joined
- Jun 7, 2010
- Posts
- 10,617
- Likes
- 175
The last time I bought a blu-ray player the salesman asked if I need a cable and said "No point using blu-ray if you don't have a cable!", I think their HDMI cables cost in a similar order to the blu-ray player itself. Obviously salesmen and retailers can extract more profit from cables, just like they do with overpriced headphones and speakers.
These HDMI cables which are sold for more than $100 probably cost less than $10 for the shop. It's clear that many consumers would be enjoying the exact same quality audio/visual with a $10 HDMI cable and they just threw $90 into the ocean.
If a gas station was selling regular gasoline for $10 and another identical gasoline with different marketing for $15 they'd most likely be dealt with somehow while audio/visual retailers are not.
So, in the case where two USB, HDMI, speaker or IEM cables are 100% identical underneath their external looks or marketing, then the salesmen are in fact selling $100 tap water or gasoline with fancy marketing and the same specs. Clearly this type of selling technique has overflowed into headphones and speakers as well. The result is that all these cables act/sound 100% identical and almost all headphones and speakers under let's say $400 from these retailers sound pretty much the same. So, from this the typical consumer may deduct that there is nothing special about audio (it all sounds similar), that it's overpriced, and that it's full of marketing. From their experience, they'd be correct on all counts.
Now, what do you think this typical consumer would think if they saw an LCD-2 headphone with a pure silver cable? They most likely say it's junk and marketing, and if countered with some "audiophile jargon" like air, decay, attack, sound-stage, speed, tonality, voicing, realism, dynamic range and so on, they'd say that's all junk, marketing, poetry and psychoacoustics, and you can assess audio in totality with some basic scientific principles we've had about cables since the 19th century, and measuring the frequency response and THD+N of a headphone/speaker/IEM (or in extreme cases, something like CSD + IR).
So... I think that point of view makes sense, from the lesser experienced and salesman deceived consumer, however I don't know why it's so prevalent on head-fi (?).
Likewise I don't think users which keep attacking the scientists with ethical comments like "I like my expensive cables and I can hear a difference, so what's it to you?!" are really helping anything either, since they're overlooking the ethical sales issue like $100 tap water and by supporting it are sortof deceiving audio.
These HDMI cables which are sold for more than $100 probably cost less than $10 for the shop. It's clear that many consumers would be enjoying the exact same quality audio/visual with a $10 HDMI cable and they just threw $90 into the ocean.
If a gas station was selling regular gasoline for $10 and another identical gasoline with different marketing for $15 they'd most likely be dealt with somehow while audio/visual retailers are not.
So, in the case where two USB, HDMI, speaker or IEM cables are 100% identical underneath their external looks or marketing, then the salesmen are in fact selling $100 tap water or gasoline with fancy marketing and the same specs. Clearly this type of selling technique has overflowed into headphones and speakers as well. The result is that all these cables act/sound 100% identical and almost all headphones and speakers under let's say $400 from these retailers sound pretty much the same. So, from this the typical consumer may deduct that there is nothing special about audio (it all sounds similar), that it's overpriced, and that it's full of marketing. From their experience, they'd be correct on all counts.
Now, what do you think this typical consumer would think if they saw an LCD-2 headphone with a pure silver cable? They most likely say it's junk and marketing, and if countered with some "audiophile jargon" like air, decay, attack, sound-stage, speed, tonality, voicing, realism, dynamic range and so on, they'd say that's all junk, marketing, poetry and psychoacoustics, and you can assess audio in totality with some basic scientific principles we've had about cables since the 19th century, and measuring the frequency response and THD+N of a headphone/speaker/IEM (or in extreme cases, something like CSD + IR).
So... I think that point of view makes sense, from the lesser experienced and salesman deceived consumer, however I don't know why it's so prevalent on head-fi (?).
Likewise I don't think users which keep attacking the scientists with ethical comments like "I like my expensive cables and I can hear a difference, so what's it to you?!" are really helping anything either, since they're overlooking the ethical sales issue like $100 tap water and by supporting it are sortof deceiving audio.