I still don't get what DLNA does to be honest.
DLNA is pretty cool. Here's a quick reference: http://www.techradar.com/news/digital-home/home-networking/dlna-what-it-is-and-what-you-need-to-know-1079015
Whoa, have you actually read the news? It said: "[color=rgba(26, 26, 26, 0.701961)]DLNA has achieved its mission, changing how consumers live, work and play..." and it continued with "nearly 4 billion units certified..." -- I wouldn't say "never caught on..." based on those. [/color]
[color=rgba(26, 26, 26, 0.701961)]My interpretation is as advertised: that DLNA now ceases to be (a non-profit) and that SpireSpark takes on the job, most likely "for-profit".[/color]
LOL, SpireSpark will be doing custodial grunt paperwork. They disbanded the group because it no longer serves any purpose and members had no interest in DLNA2, and there will be no further development. You don't see this sort of thing happening to the USB or Bluetooth industry groups.
DLNA is in a lot of products that have been widely distributed (like TVs and cellphones), but how many consumers actually use it or even know what it is? Personally I don't know anybody (literally not a single person) who uses DLNA — and this is in Silicon Valley. I only know about DLNA because I'm an engineer and I actually worked on some DLNA software for a product, otherwise I doubt I would have come across it. If you mention USB or WiFi in public, people know what you are talking about. DLNA – they'll respond with a blank stare.
DLNA not that known with your peers in Silicon Valley? Ouch! We are a niched minority indeed!
I agree that DLNA is not "known" by the public, but I must say that they're probably already "surrounded" by it. I think there's already at least 1 DLNA-compatible device for every networked household. In my house alone, there are already 9 users of DLNA but 8 of them don't know what it is. All they know is that there's a "server" in the network for our media that they can access using their TVs, laptops, tablets, or smartphones. And when I play my DLNA-hosted lossless music files (on another device) thru my iPhone -> Mojo -> loudspeakers and they dance to the beat, they don't care if the music is from a DLNA server or Spotify - they just enjoy the music. And they also enjoy Mojo's colored power ball changing based on the sampling rate of the music. So that's 1 person who knows DLNA and 8 others who enjoy it's benefits.
I could say the same with Airplay (a DLNA "equivalent" for Apple devices), not many of my friends who use Macs or iDevices knows about it. But once they do, they now use it too.
About the "blank stare": I think the reason for such is that DLNA is not in the "forefront" of usage but rather on the "back-end" type, somewhere hidden (and in fact optional) that the users only interacts with the compatible interface. It also needs a lot of marketing regarding practical uses. But as you said, it's different with WiFi, Bluetooth, and USB which are termed appropriately because users have direct interaction with them. And these are necessary in the operation of the devices whereas the DLNA-stuff is optional on an as-needed basis. Does the public need to know there's a DLNA-thing in the background? I think so.
Here's a thought: If you tell a household that their DLNA-compatible wireless router can host their media files (example: pictures/videos of family outings and vacations) so they don't need to copy them from their laptops/smartphones to USB external drives to watch on their already DLNA-compatible TVs - and that their DLNA-compatible devices in the network can access those media files - for free - I bet they will want to do it. Please tell them it's DLNA-compatibility.
I think DLNA/Airplay are here to stay for a bit longer. They're part of the streaming stack for a local/home network. So it's going to be a challenging task for Chord/John/Jude to "evangelize" us with Poly's DLNA/Airplay use cases so we don't end up belonging to the "public". Can't wait for the video.
I'm not keen on purchasing Poly just yet coz I still cannot afford it - but knowing that it has DLNA and Airplay compatibility, Bluetooth, SD card module, and can act as a WiFi hub is pretty awesome and have started to "excite" me again. I won't need those bands and CCK cable anymore! My wife? She thinks deeply of my pocket with a frown on her face knowing that I might be purchasing another "gadget" again. LOL