Is it just me or are the Aviators trying to look more expensive than what they really are? I mean they do look lovely, but it sounds like a case of Toyota trying to look like a Rolls Royce.
And we're back at the branding of Skullcandy, which I think is their biggest problem at this point. On the other hand, we've got the calm and collected sure-shot headphones from pretty much all the bigger Hi-Fi brands like Sennheiser and Shure (car equilevants would be Mercedes Benz, Audi, Aston Martin..), and then there's this new kid on the block trying to challenge the big boys, but is being held back by the brand name and branding (the car equilevant to Skullcandy would be the Pimpmaster 5000). And honestly, the brand in itself is such a huge turn-off that they'd really have to bring miracles to the table to pull off this 'rebranding' of sorts. Have they pulled off miracles, what's the word on the street (luckily there are people there who are way more qualified than me to judge this, as it seem)?
Bear in mind I'm a trendy 20-something year old who wears purple sparkling pants occasionally for giggles, and Skullcandy as a brand name and the logo are HUGE turn-offs even for me. I'll take the Mercedes-Benz over the Pimpmaster 5000 any day, call me old and boring if you must.