That's the MrSpeaker Ether, and it was one of the show's best new headphones. Sorry if you missed it, it was really special.
Pretty certain Oppo had the PM-3 ($399) there-- and they definitely had the HA-2 -- a steal at $299.
HifiMan had the HE-400 ($399) on the same table as their flagship HE-1000 ($2999).
I saw a bunch of headphones of various grades on the Sennheiser table. I didn't spend time there since I own the HD-800, but their wireless models are hardly bank-breakers, and the HD600 ($300) and HD-650 ($350) are bargains and entry products into the head-fi arena. Were there a ton of $199 dollar headphones? No. But this isn't CES, it's CanJam, so I don't know what price points you were hoping for.
Audeze had the nicely priced EL-8 ($699)-- and while we're discussing trickle down-- Both the HD-700 and EL-8 come directly from the higher priced models.
So those are a few of the reasons why I think the complaint doesn't hold water.