I have yet another update, I was fed up of the 1.06 that i downgraded after 1.2.9 because the ANC was not the same, so i gave 1.2.10 a shot. Its awful, when i start the headphones, it makes a wierd noise and ANC stops for a few seconds, all calls are distorted, and after ending a call (on my iPhone), iTunes starts on my Mac (This iTunes problem has been on all firmwares).
I again rolled back to 1.06 and guess what, the volume on the QC35 is independent from the Mac but the play/pause fwd rewind next back everything works.
I tried the same on my iPhone and its controlling my iPhone (unlike the mac)
The ANC is still less than earlier for sure, but for now my "not loud enough" problem seems to be fixed (Maybe its temporary again
When my QC35 internal volume is full, even 1/16 bars on the Mac volume sounds direct and not distant/hollow.
I am almost certain that Bose has been tweaking the 1.06 because things have changed.
siberianmoon, how is your QC35 behaving now?