Azure
Headphoneus Supremus
- Joined
- Jun 13, 2004
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Quote:
Perception is reality. Let people who listen to BOSE products listen in peace; who cares if they like something we don't.
Originally Posted by Champ04 /img/forum/go_quote.gif Thats because you have the equation backwards. Its not the car companies asking Bose. Its Bose offering to the car companies. The very first to do this as a means of branding was Mark Levinson and Lexus. It was ML that spawned the idea. (If you go back far enough, it was acutually Alpine asking to be in Lamborghini. But it really didnt take off as a viable marketing ploy untill Mark Levinson did it. Since far more people were buying Lexus versus Lambo.) And dont confuse unique products with SQ. Nobody is disputing that they come up with unique items. Though, the Bose Wave Radio, which everyone thinks was some genious contraption is nothing more than the first table top radio to use a transmission line to boost bass output. But I digress. The reason they retain their resale value is the same reason so many uninformed buyers spend too much money in the first place. Branding! Its the classic battle between Perceived Valued and Authentic Value. You can guess which one Bose falls under. |
Perception is reality. Let people who listen to BOSE products listen in peace; who cares if they like something we don't.