Quote:
Originally Posted by mbriant
I don't see how this is unique to the young female generation. Young males succumb to the same sort of marketing hype, just often involving different subject matter....like audio equipment for example.
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I agree that the subject matter is different, but more importantly the way in which the subject matter is marketed, is also different.
Please keep in mind that this is based on broad stereotypes of the sexes and generalities, just like marketing.
Males always want cool new stuff, it is intrinsic to our nature. Most hype is based around this, as it is an "easy sell."
Now, I won't make any statements about the average women's needs, as it is always an invite for a good telling "of how little I know," so I will just stick to observations of female-centric marketing. Most marketing I have seen towards women tends to be of the following varieties
1.) it will make you pretty
2.) bad things might happen if you don't do(buy) this
and the emerging
3.) it makes you look independent, but still accepted and pretty (Avril Lavigne)
Though they look like they target different areas of the femine physche, I feel they are based on one thing, insecurities. Women aren't shallow, they don't freak out about nothing and don't feel the need to prove how independent they are. But, I believe as a whole they are more attuned to the sensitivity aspect of intelligence than men. As per usual marketing tactics, corporate america has used this chink to slowly achieve a self-fullfilling prophecy based on their adherance to traditional stereotypes of the female mind.
Just look at the particular types of products and which sex most purchases them.
Electronics - Men
It is all about what is the newest, best, shiniest, and most importantly, newest.
Beauty Products - Women
Model X uses our products. So if you want to be beautiful, accepted, but independent like her use our products. Oh, and they cost alot more because they are a brand name, but people will know and accept you more.
Now there are a lot of hybrid products out there, so mixed marketing is far more common than sex specific, but if you break down crossover products you can see how the same mindset ensues.
The ipod. Back when DAPs were still too new to market to the mass public most companies relied on the newer, better method as their clientele was mostly geeks like me. Once apple got involved, the "cute" pink ipod mini(try and find one in stores) has become the kleenex of the DAP market, because it appeals to both sexes.[after rewriting this sentence ten times I gave up, because I figure I would piss of either apple owners, women, men, or most likely, everyone]
EDIT I want to stress that I am not trying to pigeonhole every woman(or man) into this description. It is based on the average joe/jane consumer of the MTV generation who has grown up being fed what they should and shouldn't do by people that only care about what they should and shouldn't buy.