torifile
500+ Head-Fier
- Joined
- Sep 7, 2005
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AstroTurf is a fake grass. It’s a term used when there’s a campaign that’s designed to look like a grassroots (as in, organic, unpaid for, opinions) but are fake. Not saying that that is what you’re doing, just explaining why people might be skeptical of a new poster giving such a strong impression of a new product. (It can go both ways, BTW. That is, an AstroTurf campaign can be negative, too, if a competitor wants to tear down a competing product.)By the way, what's "astro turf?"