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Originally Posted by Arainach /img/forum/go_quote.gif
That's because there's much more to cost than Audio Quality. There's Build Quality, Research Costs (something which people often neglect when claiming audio products are overpriced), and Supply/Demand.
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With cables, the claim is generally that their performance cannot be measured with traditional electronic test equipment. That the differences are such that they can only be heard by ear, not measured with an O-Scope or a DMM.
Alright. Let's accept that premise as true.
If you cannot measure the difference in cables, then how do you do any research and development? If you come up with two different designs, how do you compare them? How do you judge one better than another? How do you improve on your designs if there is no way to prove it?
If there is science behind it, why don't the manufacturers tell us about it? How come they don't use their research and figures to differentiate their products from competitors? If you do extensive and expensive research, why not put it in an ad to prove your product is better than the competition?
For that matter, some have called cables snakeoil for years. Certainly, the manufacturers have heard these claims. They know there are people out there calling their product, their livelihood, complete and utter BS. So, why not get out the research and kick some skeptic ass? Why not prove the skeptics wrong on their own terms?
There are a number of cable manufacturers out there, yet not one uses their research to get a leg up on the competition. Funny, isn't it? Look at Intel or AMD. Ford, Toyota, Honda, Mercedes... they all do significant research. And they regularly advertise with their research to demonstrate why their products are better.
My point being that it seems that there isn't much, if any, R&D from cable manufacturers. They are, apparently, not spending money on research. For one, there is no evidence of that. Second, they say it is impossible to apply traditional scientific methods to their products, thereby making it impossible to do research in the first place.
That leaves us with the cost of raw materials, manufacturing, payroll taxes, shipping, and the other overhead. And the markup. For the life of me, I can't see where the wide margin goes, other than profit.
Nothing wrong with capitalism and charging what the market will bear, but that doesn't mean you get equivalent performance.