The Toshiba XF550 series is one to look at. Also look at the Samsung A550 series. They are solid too. The Sonys are just being released for the most part but are typically higher priced for what they give you.
EDIT: You can get a Sammy 52A550 for under $2K which is a good deal on a great 60Hz set.
My company gets discounts with Panasonic (I guess for plasma if I do that) or Sharp. Prices don't seem especially better than whatever's lowest internet price, but yeah it's convenient.
Also anything new about the laser tvs? I kind of want a laser tv. Lasers mmmm