Quote:
Originally Posted by Edwood
How?
They were given permission from the family of the Smurf's creator.
-Ed
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For me the question isn't "How?", but "Why?". IMHO, it was a rather clever concept - invading into the Smurf village synonymically with your childhood idyll.
A reason, why I can understand people not liking that clip/ad, is the impact on children, they most probably won't understand it and might be irritated, to say the least.
Quote:
Originally Posted by Gigabomber
Once again a company is using frightening advertising and getting just what they want: extreme news coverage.
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First of all, UNICEF isn't a company it's an organisation.
With regard to "extreme news coverage", you're only looking at an (partial!) effect it might have, not the reasons or the cause. With your slightly derogatory style of the sentence and using the word "company" to refer to UNICEF, you're accusing them that their reasons are the same as for other companies. The fundamental reason for a company is simple: to make profit. While there isn't _anything_ bad about making profit, you're basically indirectly accusing UNICEF to crave for media attention in order to make some profit. Nothing could be farther away from reality - as an organisation they're neither making any profit per se nor will you find any "company" whose basic motivation is an altruistic and philantropic one. Same effect - different causes.
If you're looking at companies who use "frightening advertising" in order to get "extreme news coverage" take a look at Benetton. I guess everybody remembers their ad campaign some years ago.... Following your logic there's basically no moralic difference between Benetton and UNICEF.
Yes, this ad is provoking, I hope it's at least provoking some thoughts if nothing else *g*.
Ciao,
Marcus
P.S.: I believe you don't think the way I caricatured your way of thinking, I guess you know very well that there IS a difference between Benetton's and UNICEF's intentions.