I bought bose soundtrue in ear last week. They work for me. They sound is great. I'm not a bose homer either. As a matter of fact, this is the first product of bose I have bought. I paid 70$ on amazon.
There the most natural sounding in ear earphones i've ever owned. I'm not saying I'm an expert on headphones, but I do have 5 pair of headphones. Like I said, I don't have the most experience on headphones. Although, these are the most comfortable and best balanced sounding. Most of the headphones I've owned are to bass heavy, muddy sounding. I own audio techinica, brainwavz, JVC, and some cheapies.
I hope I didn't offend anybody after all this is just my opinion.
On a side note, a lot of people who shop on Amazon are very knowledgeable because you can get just about anything from Amazon.
I was thinking about getting the soundtrue on ear to. They seem pretty comfortable and sounds pretty decent