Indeed, most are 'influencers'. Puppets with lots of makeup that are payed directly by large companies to act like they are just like you and just 'found' this 'great product'. And since there is mo ey involved they soon lose their normal human decency and honesty. We are brainwashed into thinking that 'marketing' is ok because you need to 'pay the rent' and that in order to do that bending the truth a little is just OK. But bending is a declining slope where in the end everything becomes fake, untrue, plastic, thin veneer to outright deception and lies. And they are not just not ashamed of it but outright proud of how good a salesman they are. How successful and happy.
I had the same conversation recently with our apprentice I fortunately don't need to work with anymore about pricing and wording of products. It's hard to convey and I don't have fine tuned English skills for it to come up with an example, but in Dutch we have old-fashioned words that nobody uses anymore in normal speech but are only used in marketing, ads, billboards etc. It might look stylish and royal (used by nobility) but it's a dead giveaway that you're trying to con you. Our king (yes we have one) also uses regular toiletpaper from the supermarket to wipe his royal backside.
'This language is better marketing wise because it exudes style and craftsmanship'. Yes, and that you want to leech off my value and trustworthyness to sell something they don't want or need. If it exudes anything it is insincerity.
Another thing was pricing. If you make an honest price you calculate the price, make a decent profit and round it off. Like a 1000, or 1400.Nooo. Mr Knowlittle knows about marketing (probably that's why he was let go) do it must be 999.95 or 1399 'so psychologically it doesn't seem as much' . How stupid do you think our costumers are? You want to come across as trustworthy, use natural products, produce environmental friendly resources and use crooked marketing lies. It's an insult to their intelligence. If you want repeat costumers you need to build trust. Trust is based on truth.
Here's one word that is constantly used in Dutch advertising. Essential oils. It is translated quite literally as essentiële oliën, giving the idea that they are essential for your wellbeing (we are completely engulfed by American cultural colonialism and language). But essential as adjective for oil means it evaporates and thus gives off a scent. Otherwise we would call it grease or fat. Somehow that doesn't sell as well
Oh, another one: hydrating gel. Or hydrating shampoo. Why not just call it what it is? Wet. Simple water. But that doesn't sound rich enough. When in fact what they mean is: wash off your natural skin oil with our mineral oil side product and apply more refined mineral oil (or palm oil) to your skin. Natural hydration is getting wet when it rains.
And there are lots of these marketing phrases in audio too. Often audiophiles are blamed for believing any ploy. As if they are gullible or stupid. Which is not the same as being open minded or in search of truth.
I know, the truth can be uncomfortable, but when you are honest it doesn't. People nowadays have lots of cognitive dissonance and any reminder of the truth is irritating. Because it revives their sleeping conscience and common sense. Whereas when you are open and honest you only have to remember one version and not forcefully reconcile conflicting narratives. Be open, honest, loving, giving. It's refreshing.
Finally, I do understand when a reviewer receives a product that is faulty or bad you don't want to give it a bad review. Two reasons: you might be testing it under the wrong conditions and make yourself look bad. Or, you make the brand or the shop look bad and maybe he won't send you any more samples. When something is ok or good everybody wins, but when it's not do you really want to point fingers? It just stirs up lots of time consuming negative attention. Some things are just better left unsaid. Like what that 'thrift shop' reviewer said.
Here's some wisdom an old soul shared with me. "when you lie you aim to deceive, but when you hold back the truth you do it to protect the ones you love"