I never said that it's only fraud if something is printed on the box. I'm just saying that people were initially only quoting the video interview that Val did and saying that the website listed AAC support. It's gone now so there's no proof that it was listed on the website (I believe the people claiming it was on there though). What I am trying to get across is that yes, it is a shame that V-Moda isn't more open about the codecs they support (aside from aptX) and that they don't step up and apologize to the small, niche base here who have taken offense to what Val said (in the forums, in the video, and on the website) and what the company actually did with the CFW1's. But, if people are going to hold V-Moda accountable for this, why aren't other companies held to the same standards. Do we really know if those MDR-1000X headphones are operating in AAC mode or are they spazzing out and reverting back to SBC? I don't remember seeing people pour over the absence of AAC with the wireless Momentum 2.0's and how awful they sounded when paired with an iPhone. If people are this much up in arms about V-Moda's CFW1 headphones, I think they should scrutinize every other pair of "professional" Bluetooth headphones advertising advanced codec support.
There is proof that it was listed on the website — just check web.archive.org. I've even linked proof with a direct link right here, in this thread, several days ago. Here you go again:
http://web.archive.org/web/20161027231226/http://v-moda.com:80/crossfade-wireless
Val also chanted praise for AAC+ in his post for the original CFW, and the post is still there. You're making it sound like a conspiracy theory, but it's all visible in a couple of clicks.
We do know that MDR's support AAC, as it is easy to validate that on any Mac computer. Linux, probably, too. Sure, the host can decide to use SBC, but the fact is, several people here aren't even able to run a single AAC connection for CFW.
Wireless Momentums never announced any Bluetooth codec support other than AptX specifically. People contacted Sennheiser support to make it clear — and support was clear that they only support "A2DP" (translation, SBC only). That is mentioned several times in the Momentum Wireless thread on head-fi, and there is a huge /r/headphones post on that as well.
But the average headphone consumer really doesn't care, they aren't even aware of the concept of Bluetooth codecs. These are the people that do little to no research and are happy buying name brands (Sony, Bose, Beats) because they are familiar with the brands. The average consumer isn't buying a pair of Sony MDR-1000X's because they support a multitude of codecs, they are buying them because they are made by Sony and the sales person said they sound better than the similar Bose headphones. Some people will do more advanced research and that will likely lead them to this thread but, if they actually read it, they will see that most people are enjoying the sound quality of the CF2W's regardless of what codec is being used. That nobody has come out with a blind, volume-matched test where they were actually able to differentiate between aptX and SBC mode.
First, I think you disrespect "the average consumer", whoever that is. Just operating on the hypothesis that people are sheep is not something I can relate to.
Second, V-MODA is a brand mostly known among headphone enthusiasts (and I mean that in a very large sense of the word, including generic reddits, YouTube review/unpacking videos, etc.). Enthusiasts care.
Third, a codec is something the general public actually understands quite well, as most pricey Bluetooth headphones right now have AptX support, and they have that advertised right on the box, as well as in any online profile. Momentum, again, would be a good example. It's hard for a non-technical person to understand where in the Bluetooth layered stack should "AptX" go, or how do you "turn it on", but it's common knowledge now that "AptX Bluetooth headphones sound better", that's the whole point of this vendor-locked (unlike AAC) codec.