USA and marketing
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Costia

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Are the americans being brainwashed or something?
Whenever i see people in israel with non-stock headphones those are usually senns
Seen a few porta pro's akg's and even a grado
Most people here don't bother buying expensive headphones
Just now i have watched some headphone reviews on you tube and read a few threads here
Looks like people are crazy about the dr. dre line and bose for no apparent reason
Same goes for smartphones, looks like the US likes iPhones and ipods a lot more than they are worth
Most people i know are buying the samsung galaxy line. And the players i see on the street are mostly cowon and the sansa clip
The only explanation i can see is that people here are doing some research before buying, while in the USA they trust the adds
Are your marketing that good?
 
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Uncle Erik

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It's not necessarily marketing.

A lot of it has to do with acquiring status symbols.

Americans usually define themselves by what they own, not who they are.
 
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MrQ

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Compro, luego existo.
 
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It seems like to me that the beats line's success is largely dependant on the marketing. Most people I know have no idea what monster cable is. However they do know that the beats are supposed to be this super high end headphone. I've seen at least two facebook post talking about the beats headphones this month, and I only have 200 or so facebook friends. When people asks me about headphones, almost every time they will talk about the beats. In every mainstream music video theres a pair of beats just randomly floating around (quite literally, in the music video of "Kush" a pair of beats studios can be seen floating) If a company like Sennheiser or Audio Technica or Ultrasone had done the same, Monster Cable would surely go out of business .
 
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nickchen

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Quote:
Americans usually define themselves by what they own, not who they are.
 
It ain't as bad over here, but we're catching up quickly...
 
 
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sidel

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Quote:
It's not necessarily marketing.

A lot of it has to do with acquiring status symbols.

Americans usually define themselves by what they own, not who they are.
 
Marketing then preys on this.  IE:  celebrity endorsements.
As long as people have gotten it in their mind that it's a high value item it'll sell.
 
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koolkat

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Not necessarily marketing or status symbol.
 
Sometimes it's got to do with the practicality of the item
 
in the environment.
 
 
Some things Americans use are impractical for others to use.

For example, a big bulky boombox might be popular in America, but might not
 
be so in Mexico or China, where the people are generally smaller in size. 
 
 
So instead of buying that large boombox by Manufacturer X, they go for the smaller
 
one that is manufactured by Manufacturer Z. But American television ads and their
 
marketing makes it seem like everyone else in the world is using Boombox X. 
 
 
 
If that makes sense. 
 
 
 
 
 
 
 
 
 
 
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Parall3l

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Quote:
Not necessarily marketing or status symbol.
 
Sometimes it's got to do with the practicality of the item
 
in the environment.
 
 
Some things Americans use are impractical for others to use.

For example, a big bulky boombox might be popular in America, but might not
 
be so in Mexico or China, where the people are generally smaller in size. 
 
 
So instead of buying that large boombox by Manufacturer X, they go for the smaller
 
one that is manufactured by Manufacturer Z. But American television ads and their
 
marketing makes it seem like everyone else in the world is using Boombox X. 
 
 
 
If that makes sense. 

A lot of American stuff is actually flooding the Asian market. Kpop singer even started selling their own versions of beats already. No one is safe from the American marketing people, resistance is futile ! 

 
 
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