Haha why the negativity you're really hostile btw
? I've been down there trying out the different cables, and the cables I preferred were the least expensive of the lot! The cables with the highest price tag, the TWag and TWcu for the respective materials were nowhere close to the other cables I tried! So I'm quite sure its not cos I wanted my purchase to be a waste of money, just that maybe you don't seem to see the differences if you have actually tried the different cables out in the first place!
But they really do make a difference in what you hear, not just in terms of the physical aspects that definitely help create this difference in terms of sound because of the way they make it, or the material, or the quality of the material, or the connectors used!