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Originally Posted by Davesrose /img/forum/go_quote.gif
Then why are all the <$200 TTs direct drive? IMO, a direct drive is cheaper/ easier to build. It's just a motor connected to the platter. Now a good, quiet direct drive is more expensive (making sure the electronics are right so that the revolutions stay consistant, and that there are no vibrations going to the platter). Just as I'm sure there is some serious engineering that goes into trying to make a belt drive perform well. So I really don't see what the arguement is. As with every peice of audio gear, it's much cheaper to produce a product then what the manufacturer sells it at. If you think that Sony, Panasonic, or Technics is spending more money on their TT motors then that's just silly. If you're a big audio company like Sony, you can pick up parts dirt cheap because of the size of the order. Smaller audio companies have to buy parts at higher prices.
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Where are the 200USD direct drives? If you are thinking of Technics clones for DJ's from the likes of Numark then a closer look will confirm that the cheaper of these are mostly belt drives made to look like direct drives
It may be hard to imagine but there was a time when Japanese electronics were regarded with the same kind of slight disdain that you find for Chinese electronics today in certain quarters.
Japan, like China is a country which cut itself off from the West for hundreds of years and when the industrial revolution came it had to hire "Western Experts" to try and catch up. So the common conception of Japan in the USA and Europe was that it was a good place to outsource manufacturing to take advantage of a cheap skilled labour force but was incapable of any real technological inovation of it's own and was really only good for cheap imitations of American and European goods.
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Originally Posted by Davesrose /img/forum/go_quote.gif
Actually, this Michael Fremer DVD on vinyl brought up a very good point. During the intro, he said it wasn't the CD that killed LP as the popular format: it was the audio cassette. Which growing up in the 80s, I aggree with that assessment.
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Absolutely right. It was cassettes in the shape of the Sony Walkman which changed the public consciousness towards Japan and started a whole new dominant Hi-Fi medium in the same way Apple has done today with the Ipod.
Of course there were still many sniffy audiophiles back then who said cassettes were just a dictation format and that proper hi-fidelity could only be acheived with open reel...sound familiar?
The fact is that it was a point of honour for Japanese companies like Sony and Technics that they prove themselves both to each other and to the world at large and in the 1970's before video games, personal computers and home cinema, if you wanted to make a statement in electronics then you made a high end Reel to Reel or Turntable.
Decks like the Technics SP10 really shook up the status quo as all the major broadcasters around the world started buying these instead of EMT because they were cheaper and just as good and the same thing happened with Reel to Reel with Akai and Tascam vs Revox. Many then dominant high end European companies like Garrard, Revox, Uher, EMT, Grundig, Lenco, Ferrograph and American companies like Marantz / Superscope, Harmon Kardon, Ampex, Accuphase and Sherwood struggled to keep up and either left the market, were sold off, tried to compete with their own versions of the technology or simply gave up and started rebadging japanese derived oem assemblies.
Then along came Nakamichi and built a cassette deck which sounded almost as good and the market was suddenly flooded with Japanese cassette decks from the likes of Aiwa, Akai, Pioneer etc. Sony made it smaller and more user friendly and suddenly the writing was on the wall for vinyl as a mass market format.
The Technics SL1200 you see today is just a relic of a very successful 70's production line which is why it's so cheap and why it's outmoded in many respects most obviously the tonearm. But as has alreay been mentioned by ssportsclay, it's easily tweaked up and shouldn't be discarded as it's one of the best decks you can get for the price.