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Ivy (our Marketing VP) had a great idea the other day. Really, a great idea, but you'll never know how great it is untill you've struggled with making a serious wed information resource.
As you know, there's a lot to write about the headphone world. When you build a website with the intention of becoming a solid web resource for the average Joe and/or technophile (someone who knows how to program the remote on their VCR---and nowadays has gone far past a crappy old VCR) you find yourself wanting to basically write a book. But no "normal mortal" is going to read a whole book about headphones. (Us headphone geek would read just about anything ... witness Jahns 10,000 posts
). Writing a book is a nice idea though, and you could build a slick website that is basically an informative index to the "book" at the back end, but still, you have to write the damn book before you build a slick web site to index it.
That may be gobblty-gook to you, and that's why I said Ivy's idea was genious. As we struggle for logical interim steps, her idea of a series of "Top Ten Lists" provides a sweet stepping stone for a medium-term temporary solution to concentrate information without having to completely re-write our whole web site. Let me paint the picture.
We're working towards more tightly integrating our product lists and buyers guide info. Traffic patterns on our web site show that people surf the "product info" menus more than they trafic the "buyers guide" menus. So we are going to mix them into each other a little and put some condensed buyers guid info in the product trees. But we also find the our "Top Ten Headphones" page is BY FAR our most viewed destination page. Ivy's idea is to put up a series of "Top Ten" pages as we mix buyers guid info in with product info. That way we can have another layer of travel in our site, while we work on the "Book" and big flip of the site.
So, here's the question: What catagories of "Top Ten"-style pages would be worthwhile for people, and what would your "Top Ten" picks be. Here's a list to get you started:
Top Ten Ways to Protect Your Hearing
Top Ten Best iPod Upgrade Cans
Top Ten Best Websites (other than HeadRoom of course) for Headphone Related Info
Top Ten Best Headphone Demo Tracks
Top Ten World's Best Headphones (living or dead)
Top Ten Worlds Best Headphone Amps (living or dead) (We might not actually publish this, but hey, I'm curious if we make the list)
Top Ten Best Headphone Gifts for Headphone Geeks to Give Friends
Top Ten Things You Didn't Know About Your Hearing
Top Ten Best Places To Get Audio Gear Info Other Than Headphones
Top Ten Headphone Manufacturers
You get the idea. Please feel free to make up lists and suggest far less than ten entries, we'll make up the numbers with all the suggestions.
Again, we reserve the right to do what we think is best, but we'd love your input.
As you know, there's a lot to write about the headphone world. When you build a website with the intention of becoming a solid web resource for the average Joe and/or technophile (someone who knows how to program the remote on their VCR---and nowadays has gone far past a crappy old VCR) you find yourself wanting to basically write a book. But no "normal mortal" is going to read a whole book about headphones. (Us headphone geek would read just about anything ... witness Jahns 10,000 posts
That may be gobblty-gook to you, and that's why I said Ivy's idea was genious. As we struggle for logical interim steps, her idea of a series of "Top Ten Lists" provides a sweet stepping stone for a medium-term temporary solution to concentrate information without having to completely re-write our whole web site. Let me paint the picture.
We're working towards more tightly integrating our product lists and buyers guide info. Traffic patterns on our web site show that people surf the "product info" menus more than they trafic the "buyers guide" menus. So we are going to mix them into each other a little and put some condensed buyers guid info in the product trees. But we also find the our "Top Ten Headphones" page is BY FAR our most viewed destination page. Ivy's idea is to put up a series of "Top Ten" pages as we mix buyers guid info in with product info. That way we can have another layer of travel in our site, while we work on the "Book" and big flip of the site.
So, here's the question: What catagories of "Top Ten"-style pages would be worthwhile for people, and what would your "Top Ten" picks be. Here's a list to get you started:
Top Ten Ways to Protect Your Hearing
Top Ten Best iPod Upgrade Cans
Top Ten Best Websites (other than HeadRoom of course) for Headphone Related Info
Top Ten Best Headphone Demo Tracks
Top Ten World's Best Headphones (living or dead)
Top Ten Worlds Best Headphone Amps (living or dead) (We might not actually publish this, but hey, I'm curious if we make the list)
Top Ten Best Headphone Gifts for Headphone Geeks to Give Friends
Top Ten Things You Didn't Know About Your Hearing
Top Ten Best Places To Get Audio Gear Info Other Than Headphones
Top Ten Headphone Manufacturers
You get the idea. Please feel free to make up lists and suggest far less than ten entries, we'll make up the numbers with all the suggestions.
Again, we reserve the right to do what we think is best, but we'd love your input.
