Recommendations are generally assumed positive as a genre. That's why it's a "Recommendation" and not an "External Review of Candidate's Potential."
Reviews are not assumed positive as a genre, except - apparently - in high end audio.
No analogy is perfect-- only high end audio components can be perfect (Oh, and Messiah's too, I suppose)

My point was regarding whether the content is "honest" and who is solicited to write them. As to your main point-does it make sense to use the phrase 'negative recommendation'?
In addition, it does seem like many people uses reviews as a form of buying recommendations- not just as fact-sources. Your point is a good one, and I think we should go back to dacs-- pm is ok though