I can't be the only one who has heard the stories, seen a small sneak peak of the backstage intrigues. I was under the impression that things had really greatly improved, but then again, I'm far removed from those backstage intrigues, and no longer in a place where I'd even hear about them.
It's not about money, at least to the ones doing the shilling. It's about... I don't know, self importance? 30 seconds of fame on a tiny slice of the internet? You'd have to ask them, and honestly, who is going to come into this thread and say "Yeah, I'm totally a shill! Buy the stuff I like so that I can get the ultra-new prototype of the coolest new amp. It explodes when you turn it on, but once that's solved, it's gonna be so cool! Buy it!"
Hears a story that I've heard before, I can't even remember the names, but I don't think it really matters: Headfier has a lot of a certain MOT's stuff, digs the sound, writes glowing reviews in good faith, is simply honest about what they like. Gets chummy with MOT - and there's nothing wrong with that. We're a friendly place and MOTs should be able to roam their native habitat and move freely within the herd. MOT starts sending headfier ultra-new stuff, and is allowed to talk about it. There's nothing wrong with that either, and everyone knows what's what. The headfier decides they don't like what they hear in a product, and writes a fair review of it. No harm, no foul, we're supposed to all be honest. Then MOT starts harassing headfier off of the forum and IRL.
Headfier ends up realizing they were a shill the entire time. MOT moves on to the next one. Headfi is none-the-wiser.
I know people who get new stuff from their favorite MOTs will jump all over this as some kind of attack, so "let me be clear." - This isn't the usual way of things. But sometimes, you do hear whispers of these Headfi Forum Legends.
And it's one of the tougher challenges for the mods and the community, to allow free discourse and allow friendships to develop, while keeping everything honest. I think it is mostly honest, but sometimes, you have to make that judgment call on a case by case basis on what you're reading.