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I definitely do hear a difference between CD and LP, MP3 and CD, Hi Rez and regular CD quality...not always the same, not in every instance (as many have mentioned, other factors, like the original master, quality of the source, etc, relate to sound). I have MP3's that I don't mind listening to (generally get them when they are included as a download with the LP version, so I can put it easily on the Pono), but some hi rez versions are just great, better than the others to my ears. Certainly not worth the extra money if you don't hear the difference. But, Hey, to continue the vinyl analogy, LP's cost 2-3 times what it would cost to buy a download MP3, (some $30+), yet, now that they have become accepted as cool and better sounding, you find them in boutique clothing stores and other hip places as well as on line and places that carry records (Barnes and Noble has some again). This tells me people are willing to spend the money, they just have to be convinced there is SOME benefit, sonically, hipster-cred wise, something. But, you can get Dark Side of the Moon for $9.99 or so as a download, even a cd, but people, many NOT AUDIOPHILES (this is the key) are spending 3 times that for the vinyl (and talk about storage-vinyl storage issues DWARF extra hard drive space issues, though they do have the advantage that OTHERS can see them and KNOW you are cool!). That, again, is what Neil and the crew could potentially bring to better sounding downloads (even just the idea that sound CAN be better, leading to better sounding masters and CDs, would be major. I don't think record companies worry that their customers would even think about sound as an issue any more; having it in the air, as something important, is major, even if nobody ever buys a hi rez file).
Of course, this is not either or...in fact, I think the whole reason there may be some improvement in sound on recordings IS the realization by many who bought replacements for the apple buds that there IS such a thing as better and worse sound, hasn't been a general sense of this in the public for maybe 40 years now, so I find this an encouraging development.
Remember SACD? How far did that attempt at better sounding digital go?
Isn't this the whole point? The industry has already tried selling over-specced music. SACD isn't dead, but it's confined to a small carriage-trade niche. The same will remain true for hires downloads, especially since they're being marked-up to maintain their carriage-trade status. Complaining about it is really just beating a dead horse at this point. If you're worried about people hearing their music properly, trying to proselytise hires music pales in comparison to getting them to ditch their Apple earbuds, or buy a proper set of headphones instead of overpriced Beats abominations.
[Of course the whole question of whether there's any actual benefit to hires beyond better mastering is a horse that been reduced to a skeleton at this point. I know I can't hear the difference.]
Of course, this is not either or...in fact, I think the whole reason there may be some improvement in sound on recordings IS the realization by many who bought replacements for the apple buds that there IS such a thing as better and worse sound, hasn't been a general sense of this in the public for maybe 40 years now, so I find this an encouraging development.