It is interesting ofc. But at the moment, knowing that virtual surround is entirely possible in software without any noticeable latency, I'll shun all proprietary developments that locks us to their products. Luckily the latest developments in Virtual Reality audio might save us from this mess.
Razer surround has latency and sounds really bad. OOYH costs 150 usd for single PC license so it's the very definition of a proprietary product.