In addition to preceding replies...you must have also missed out on reading how many people rant about how much easier it is for some audio
philes to drag their audio
files (sorry, couldn't resist), already arranged in Artist>Album>track_xx.flac folders and tagged with album art and info by opening Windows Explorer than screw around with a "manager" software which in a lot of ways works a lot more like
bureaucratic red tape than actual "
management."
For example, my dragged and dropped audio library works well using Media Monkey for Android
and Windows (as well as every other player I install in either - PowerAmp, Foobar, etc); I can get up and shower while it copies. Install iTunes, and I either make a separate folder of 320kbps files for iTunes to easily sync, or I use 3rd party FLAC apps. Here's the catch - not only do I have to select the tracks by album batch and art if I'm using 3rd Party apps, but if I put too many in the que, iTunes crashes. Now, even
if I go through that just so I don't clog my HDD with a bunch of compressed audio files just to baby iTunes, iTunes 11 is back with a vengeance with the problem that they did away with in iTunes9 - whether or not I assign it a folder of 320kbps files, or even an empty folder, it trolls through the rest of my friggin' HDD and
HOGS all audio files -
including FLACs - like a psychotic overly-attached girlfriend! FLAC files would start disappearing from MediaMonkey even while playing, iTunes still can't play them either ("but they're music, so they're mine and I'm the only music player you'll ever need!"), then after uninstalling iTunes everything goes back to normal. Kind of like if you knew you should put Glenn Close in Davey Jones' locker instead of just breaking up with with that creepy witch (if you can't tell which movie I've been referencing I might just be too old, but to rub in how horrible it was, she boiled the pet bunny in that movie).
Honestly, I still cannot understand why "convenience" and "iTunes" have to be in the same sentence when I can highlight one folder, hold shift or CTRL, click another folder, right click, click "Copy," go to another folder, right click, then click "Paste." That sounds longer as an instruction vs "click Sync" but in practice it works. I have an Android phone and an iPad (as I wrote above) and the allergic to microSD iDevice can't even display album art properly, even
after FLACPlayer updated for iOS7 compatibility.
Basically, not all "newbies" are stuck with iTunes. They could be experiencing the same kind of difficulties, and as for some of us, we don't need to be newbies to be interested in a tiny high-res player, especially if you're coming from one of those tiny form factor+nice SQ+sucky interface players (I forgot what they were called, mostly because I wasn't interested in a player worth several hundred dollars but functioned like an iPod Shuffle).
The target market is only roughly referred to as "Newbies" and they aren't necessarily always just literally people totally new to audio, but just not necessarily "pros" in hanging out on Head-Fi. I know people who carry iPods for convenience too, but there are other details to that "convenience" for the ones I know:
1) Left-over, usually high-cap (80gb 5.5g, 160gb Classic) from before they had smartphones
2) They still have iPod compatible car audio receivers using ALAC, including the Alpine receivers that use the iPod as a storage device and stream digital audio to their car audio processor (or they have a Classic and a CMOY in their drawer at work)
3) Just because they think 160gb is convenient does not mean that they think iTunes is convenient compared to drag and drop (I belong to this group circa 5.5g 80gb)
4) Some (not all) who have difficulties with non-mainstream players tend to be the ones who aren't OC enough to tag properly and put each album in each folder, and those who aren't like this aren't all hanging out on Head-Fi. The ones I know have accounts in headphone forums because I (or others) egged them to (we know each other offline), but they don't hang out here (they hang out more in home speaker audio and car audio forums)
So basically there actually are people outside of Head-Fi who use portables, don't hang out here (and other headphone forums) as much, are OC enough about their libraries, and likely can be thrilled about a $100 player that has the same calibre DAC chip as his CDP at home (and reasonably well implemented in this circuit) that can power that IEM recommended by a friend who does hang out more on Head-Fi.