YES!Could be - I know I can never even remember the names of the different Audio-Technica models - AWAS, AWTK - whoops, AWKT - etc.... Same as with Sonys.
What's with all the letters and numbers? ATH-AWKT.. MDR-Z7M2.. AH-D9200.. TH900MK2.. All of the Japanese brands are guilty of that. It's as though no one in the marketing departments of these companies has the ability to conjure some fancy, catchy names. I wouldn't even mind a Japanese word/name, if they were so inclined.
I mean, they could have called the AWKT the Audio-Technica KOKUTAN instead. It has a mighty ring to it.
They really should hire me - I could think of some kick-ass names for their headphones.