First to all the well wishers, you are very welcome. It's been a joy to participate in the hobby with you guys, and even better just to mess around together with you as humans with common interests.
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Originally Posted by swt61 /img/forum/go_quote.gif
I must say that I think HeadRoom has just made a huge mistake in losing Tyll. Good luck.
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Originally Posted by amb /img/forum/go_quote.gif
I had always equated "HeadRoom = Tyll". Still can't fathom this news.
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Originally Posted by grawk /img/forum/go_quote.gif
HeadRoom has lost an icon, hopefully this will work out for you both...
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Originally Posted by Uncle Erik /img/forum/go_quote.gif
What a shock. It's tough for a company to lose its public face and the personal goodwill Tyll brought to HeadRoom. One hopes management took that into consideration.
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Originally Posted by mkozlows /img/forum/go_quote.gif
This is like Steve Jobs without Apple. I hope HeadRoom can keep on the straight and narrow.
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I think it's important to comment on these straight on with as much truthfulness as I can, once and for all ... then we can move on to future issues with a clear conscience.
I wanted to build the Ferrari of the headphone world.
But it was very difficult for lots of reasons. Product developement was expensive and frankly a company HeadRoom's size is at extreme disadvantage when developing technical products. People are very used to products from Apple, Sony, etc and really don't know of the incredable costs of the kinds of development effort and how stressfully difficult it was for HeadRoom to afford such developments when having to bootstrap them along in a company HeadRoom's size.
I think I did an okay job with that, but I have to admit that without a churning business model creating lots of cash, HeadRoom struggled and was somewhat stressed internally due to product development.
Running and growing a business is incredibly difficult, and I was having to learn a lot about things I had no experience in --- do you know what a contribution margin is? I think I tried to do too much, too fast, with not enough expertise.
Anyway, all that is almost a moot point because in October of '08 the world started to collapse. HeadRoom's loss of sales was breath-taking. I started cutting, first with a pen knife, then with a butcher knife, and was starting to sharpen an axe when ....
Shift of view:
I owned a minority share of HeadRoom. When the economy has a glitch ---- earthquake really --- owners start to review their holdings for a little triage:
- Healthy ones need no attention.
- The poor ones need a mercy killing and liquidation.
- There are some that might not survive, but are worth keeping.
HeadRoom fell into that last category. Those companies need good, solid, standard-practices, book-learned management. Something I don't have. That's why new management was brought in.
Those companies also need a working, healthy, profit-making business model. My "model" was more just a long, stressful, risky bet that there would be a Ferrari in the market when it matured and we could be it.
See that word "risky?" It's not being aware of how tricky a word that is that took down the world economy; and it sure as heck is capable of taking down a little venture like HeadRoom.
Well, if owners aren't interested in Ferrari, what are they interested in? The answer is simple really: a trustworthy and thriving retail store. Now there are other things that are interesting about HeadRoom, but the really strong thing it has right now is traffic and trust. The other thing that HeadRoom has is a market that's growing like gangbusters. Headphones are HOT! Ask Monster. And that's what HeadRoom is trying to focus on.
Now, all that stuff shows that what HeadRoom's owners did was not only a perfectly legitimate business decision, but probably exactly the right strategy given the circumstances. And HeadRoom may have become trustworthy because that's what I wanted, but it remains trustworthy because of Jorge, Jamey, and the sales team has become trustworthy, and Travis recognizes the value of that and deems to keep it so. It doesn't take me anymore.
I'm me, sort of a wild and crazy geek who loves headphones, electronics, acoustics, and music. I love this hobby and the people in it. Asking me to fine tune the subtleties of ever broadening the appeal of headphones makes me a little crazy. 'Cuz, well, like you, I'm a bit of a fanatic.
I've told a similar story about my youngest daughter, but here's a new one from my eldest: Amethyst called me from the Apple store in New York City. She's in there with her boyfriend and she's all excited.
"Hey dad! I'm checking out these super cool headphones for Albert's birthday: the Monster Beats Studio. What do you think of them?"
I tell her I think the Studios are okay, no fatal flaws, middling in most ways --- which is pretty good since most non-audiophile cans have at least one fatal flaw --- but supurb looking for sure. Remembering a blog I did on noise cancellers and how impressed I was with the Bose QuiteComfort15, and guessing they might have some at the Apple store, I told her the Bose were way better sounding. She said they did have some there and she'd check them out.
20 minutes later she calls back.
"Dad, we had a listen to the Bose, and yeah, they're a little better, but the Mosters are so cool looking. We really love them.
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"Well honey, they aren't bad, and they do look great. You guys should buy what you like."
Despite what us fanatics think --- no, know --- the world doesn't have our value system. We can encourage it in others, but they must find it themselves. If they have a latent interest in great sound, maybe we can stimulate it, but many folks will simply have other value systems they work on, end of story.
Here's the bottom line:
I took HeadRoom to a place where it had value, in a market that had value, and I have some responsibility for both. Good job me.
The economy and my skill set put HeadRoom at too great a risk.
The owners chose a new path to address the market to their satisfaction.
The owners also worked with me to find a very satisfying way to move on to something I would love to do. Many thanks.
You guys still have HeadRoom as a quality retailer, and me with whatever crazy ideas I come up with next.
I think it ended ... and is beginning, quite well.
Back to work!
PS Someone posted a crappy version, just wanted you all to have the full Monty.