I've been lurking here for ages, finally joined today to contribute to this discussion.
I've never tried the MDR-XB90EX, but - like aruchan - I am absolutely in love with my EX 650s. The fit is very comfortable, the seal is great, I love the way they look, the cable is very well designed and never gets too tangled and the microphonics are very minimal... mainly, though, I love love love the sound. I mostly listen to Classical and Jazz, and these IEMs are ideal for that use. They are sufficiently detailed to pick out individual instruments from the orchestra without being overly analytical (ie, they let the music flow). The bass is deep and clear without being overwhelming. The treble is bright and hot without being screechy or tinny at all.
They are insane when listening to Jazz. My test track for that purpose is Art Blakey's A Night In Tunisia, which starts out with a monster drum solo and never lets up. These IEMs handle that no problem, everything is loud, clear, and beautiful. Honestly, that tune has NEVER sounded better to me than the day I first tested the EX 650s. I was sold immediately... but delighted to find that they could also handle everything from the thundering percussion of Gergiev's over-the-top version of The Rite of Spring to the mysterious opening of Heifetz' classic account of the Sibelius concerto to the gentle beauty of John Coltrane's Naima. Cello music is so gorgeous on these, and trumpet music is clear and bright and very present (maybe because they are made of brass)...
They have a really good sound stage for their size and price, too. I can easily pick out where each instrument is in space when I listen with my eyes closed.
I had been using the Sennheiser CX300B-II IEMs, and was very happy with them, to the point that I felt I might never need to upgrade... but I flat out prefer the sound of the EX 650s. Where the Senns are warm and dark, the Sonys are hot and bright so it's probably a matter of choice but in my case the 650s just blew me away from the very first listen. Also, they are far more comfortable for me than the Senns were.
I use a FiiO x3, and my other favourite headphones are Sennheiser px 100-IIs (for classical) and my trusty Koss Port-Pros (for rock, jazz, and movies), but for the past few months I have been using my EX 650s almost exclusively. I enjoy them that much.