gimmeheadroom
Headphoneus Supremus
Just the opposite. Chasing fickle consumerism is what failed. The core products are as good as anything on the market.This kind of thinking is exactly what led to their demise.
Sennheiser says it’s open to selling its consumer audio business
- Thread starter Heyyoudvd
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Fegefeuer
Headphoneus Supremus
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Sennheiser made a lot more money from CX inears than HD 800's.
HeavenlyD
100+ Head-Fier
Without naming my old company, we sold high end audio and headphones in some of the most prestigious stores in London and Knightsbridge, Sennheiser always did well and had a solid reputation with the consumer.
But to be honest if you speak to consumers about Abyss, Hifiman, Audeze etc, they are lost. Sony, B&W, Bose and Sennheiser are go to products like Sonos is for multi room with them. I would be very surprised if it’s sold but then the market share is being diluted everyday now in the arena I work in “Apple”.
But to be honest if you speak to consumers about Abyss, Hifiman, Audeze etc, they are lost. Sony, B&W, Bose and Sennheiser are go to products like Sonos is for multi room with them. I would be very surprised if it’s sold but then the market share is being diluted everyday now in the arena I work in “Apple”.
Do you know my sister? I overheard her saying like the other night "she had some" and then your name
on a serious note the problem is you can't and won't ever speak to the bulk of consumers, they shop online and from working with all the major retailers for my sector I can say amazon has the most and amazon customers interact the least
unless you take a look at actual figures for sales or at least searches/impressions/clicks type it into amazon and whatever pops up is selling, that is the truth my friend, sure Senn is doing great with audiophiles and killing with people who go out to events but a much much much larger portion of people are swarming to whatever is on lists for "best headphones under $X" and whatever pops up on the first few pages of Amazon, it's not even a fair fight, Senn is losing ground faster than Japan when a tsunami hits.
Apple must be readying it's cash pile. Buy for 1b then profit 2b. Why not?
Barndoor
1000+ Head-Fier
They can rebrand all Senn's models to beats.
HeavenlyD
100+ Head-Fier
I really hope not!
I could probably sell 100,000 AirPod ProMax tomorrow if stock would land, it’s on global shortage. I think it’s a minimum of a months wait currently..
MayaTlab
1000+ Head-Fier
Apple has nothing to gain buying Sennheiser’s consumer division. The most valuable thing Sennheiser can sell is their name, something that could - very theoretically - benefit a brand in search of an image. Apple isn’t.
That’s highly theoretical given that in the TWS market Samsung already outsells its sister brands Harman / JBL / AKG.
gimmeheadroom
Headphoneus Supremus
If Apple cared about hifi anything they would have done it by now. No, make no mistake, the worst consumer products Sennheiser ever came up with are better than the best iAnything that will ever see the light of day 
megabigeye
Headphoneus Supremus
I've been thinking for a while that they must be having problems with their lineup and product management. I wrote this nearly two years ago:
MayaTlab
1000+ Head-Fier
If Apple cared about hifi anything they would have done it by now. No, make no mistake, the worst consumer products Sennheiser ever came up with are better than the best iAnything that will ever see the light of day
Sennheiser has released way worse than this : https://www.head-fi.org/threads/airpods-max.949152/post-16071445
wolfxomg
Head-Fier
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It's a sad day for Audio lovers and Enthusiast passionate music lovers that one of the world's renowned top brand is selling their engineering masterpiece innovations to dust because of the sheet flooding of the market with cheap Chinese gear and rubbish Wireless trash products. I don't want to write an essay on how market dynamics changed and all people wrote here already thanks to them.
I love my HD6XX, they opened a whole new way of enjoying one of the human evolutionary senses to absolute limitless happiness. I think many of us would say the same. When it's not broken why try to fix it ? That's how they really damn perfected the Headphone market without any Snake oil. I forgot to mention the first experience of mine with Sennheiser was CX300 MKII, they were the top IEMs that first blew me away with their presentation.
However the market of the blind mind numbing consumerism took over by Apple corp with Beats and emphasis on marketing gloss and that resulted in a slew of products which muddied their name and brand. 3.5mm jack dead, now soon USB ports will die all for year long purchases and every year refreshes. While we awe at the Sennheiser's perfection. Wish they just stick to their core audience who love audio but in this world of capitalism and everlasting growth, it wont suffice.
At this point I only hope for an angel investor who really cares about Audio and change their marketing and approach to the market however it's a garbage market where the SQ is nothing and the looks, ease of use and upgrades matter even when it's enough.
I can only share my passion and feelings along with the folks who share same thoughts.
I love my HD6XX, they opened a whole new way of enjoying one of the human evolutionary senses to absolute limitless happiness. I think many of us would say the same. When it's not broken why try to fix it ? That's how they really damn perfected the Headphone market without any Snake oil. I forgot to mention the first experience of mine with Sennheiser was CX300 MKII, they were the top IEMs that first blew me away with their presentation.
However the market of the blind mind numbing consumerism took over by Apple corp with Beats and emphasis on marketing gloss and that resulted in a slew of products which muddied their name and brand. 3.5mm jack dead, now soon USB ports will die all for year long purchases and every year refreshes. While we awe at the Sennheiser's perfection. Wish they just stick to their core audience who love audio but in this world of capitalism and everlasting growth, it wont suffice.
At this point I only hope for an angel investor who really cares about Audio and change their marketing and approach to the market however it's a garbage market where the SQ is nothing and the looks, ease of use and upgrades matter even when it's enough.
I can only share my passion and feelings along with the folks who share same thoughts.
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Their pro line of headphones are pretty bleh. Maybe they'll introduce better headphones to the pro lineup if they end up selling their consumer division.
Barndoor
1000+ Head-Fier
Putting the trend of low cost consumer products to the side; look what Focal have achieved over the last few years in the headfi space. A whole bunch of great sounding and looking headphones. Senn's products look cheap in comparison and they aren't exactly leaders in new driver technology.
gimmeheadroom
Headphoneus Supremus
Technology means nothing. How it sounds is what matters.
A pair of HD 600s out of a great amp is difficult to beat in some ways at any price.
A pair of HD 600s out of a great amp is difficult to beat in some ways at any price.
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