Today I read the most sad audio news I have read in years. No let me correct that, that I have ever seen.
Imagine you are 91 years, 4 generations, active in the audio business and 49 years top dealer of a specific brand.
Now you receive a letter from the audio brand that you are forced to relocate your shops to a more "commonly visited" area to up general sales and help in the brand general visibility. The brand points you to a shopping mall and an A location in the centre of town and includes to revenue calculation for you.
You say you have no interest to change neither of both locations because of reasons of cost, known location for known customers, quiet (for good listening). good parking facilities etc. You also have no need to be in a shopping mall that requires 7 days opening per week.
The audio brand persists and ends the dealership one sided as the dealer refuses to go forward as requested.
The owners of the shops decide to close both shops as the largest amount of the business over the past decade was in that brand and they see no further future without it
Thank you very much
Bang & Olufsen
The whole story in Dutch