That's not quite how you do it. Yes, latching to ground and attempting to dissipate the whole strike won't work, but lightning rods take those hits all the time.
The idea is to make a ground window (google it) a single point where your gear interfaces with all protection and system ground. Your equipment with a properly set up ground window and grounding system will float up together to 50kV or more (with no delta between individual components) and drop together as well. Your job is to make sure the ground system is up to the task and provides a better ground than your equipment (typically in a rack) will. It's surprisingly both delicate and tough to do. A single phone line not going through your ground window will defeat the whole thing.
If you really are interested, look for a book called, 'The "Grounds" for Lightning and EMP Protection'. It's out of print now -- it used to be available at a relatively cheap price from Polyphaser.
But I digress... this thread is about Schiit, not lightning or even USB other than Schiit USB interfaces and how your equipment can fail easily.
Bring on the Vidar impressions!