I think Stereophile handed us a great theme that can serve us for several years to come. Because, you know what? It’s time to skewer some sacred cows. And this campaign gives us a perfect platform for that. Imagine follow-up ads with headlines like:
Cheap.
Some people say we should charge a lot more. Here’s why we don’t.
Idiotic.
Yes, but our name is a big part of our success. Find out why.
Silly.
That’s what we’re called when we insist on Class A and linear power.
And so on. There are tons of other hurtful adjectives that we can throw at ourselves, unpack, and defuse. The words are simple, strong, memorable, and create ads with stopping power. And, once deployed, they can never be used in a negative way against us, ever again.