Business Perspective, and Avoiding Devolution into an Algorithmic Robot
Then they encounter their first insane customer. Yes, they exist. And I’m not talking about insane in terms of “they didn’t like the product, and returned it,” I’m talking insane in terms of “they scammed you,” or “belligerently tried to take down your business,” or something of the sort. And they are out there.
That encounter chips away at that love. That soul.
Then they get another. Then they get yelled at for something beyond their control. Then they get dismissed as a hack or incompetent. And every one of those encounters wears away a little more of that love and soul.
Algorithmic takeover. Once it’s been codified, it’s time for the professional managers to move in. These are the number-crunchers, the beancounters, the benchmarkers. They’ll bring in data about how you’re doing relative to other companies in your industry, so you can “improve” your processes. What this usually results in, unfortunately, is usually the same-to-the-penny offerings and beyond-abysmal level of customer service. Because nobody else is doing any better. And it’s very easy to look at a CEO dashboard that says, “Hey, we have a 39% higher customer satisfaction rating than our competition,” without revealing that your competition’s customer satisfaction is at 9%. At this point, congratulations. You’re not a person anymore. You’re a robot, moved only by algorithms. If you’re lucky enough, you may be able to move fast enough to survive.
So, how do you avoid this fate?
First, by recognizing why you started your business: your love of music, or cars, or code, or whatever—and never forgetting it. If it works to put a banner up on your wall that you see every day as a reminder, do it. Otherwise, make sure you have enough time to sit back and remember.
Second, by defining a philosophy. Your philosophy should be a natural outgrowth of what you love about your business. It will help keep you on track. Need another banner? Add it to the wall.
Third, by active reflection. Remember the great customers, the wonderful accolades, the moment you first held (or heard) a new product. Take time for yourself. Don’t pack your schedule so full that you don’t have time to sit back and put your feet up. Because your business has many wonderful times. Don’t forget them in the rush to do “What’s next!”
Or, as I’ve said before: stay small, stay human.
Personal Perspective, and Avoiding Mutation into an Inflexible Ass
This is a common personal dilemma. Someone buys an expensive product, and is told by someone that it “really isn’t that good,” which then turns into a shouting match about minutiae that no sane person really cares about. Or they buy into an ideology that must be The One Right And True Way, and begin inculcating everyone around them into that Way.
Add instant, anonymous communication into the mix, and boom! You have a recipe for transforming an otherwise sane and rational person into a didactic, inflexible ass. Now, this doesn’t happen all the time, but sometimes I wonder if the ability to disagree congenially is on life support.
And yes, I understand that this inflexibility can be an expression of personal philosophy, or love of an object or idea. That’s cool.
But…ask yourself one question before you hit the keyboard: does it matter?
Most of the time, the answer will be “no.”
Yes, I know, when you love something, or believe in something, it’s easy to take any negative comment as a personal attack. And that might get you going to the point where you want to “educate” the attacker.
But will you convert them? No.
Some people love French wine. Some people like California wine better. Neither is going to convince the other with words. Some people love Corvettes, and some people love Porsches. Same deal. Some people love Schiit, and some people love other products. Same.
DSD vs PCM? Same.
Rock vs classical? Same.
Objectivist vs subjectivist? Same.
You know what, if you love it, then that’s fine. It doesn’t matter what other people think. And if you think you’re going to convert them by pounding a keyboard on an online forum, or writing a book, or yelling at them in person, you’re profoundly overconfident. Or a much better writer or speaker than I am.
(And, here’s the thing: the other guy might have a point. Try something new. You might surprise yourself.)
So, it’s simple. Ask yourself: Does it matter?
And, if you want to get a little introspective, ask yourself: What do I really know? If you’re just parroting marketing blather or some “consensus” opinion you derived from reading two posts, well…you may not know as much as you think.
And, if you’re interested in broadening your horizons, remind yourself: Maybe I should try some new things.