Ableza
Headphoneus Supremus
Excellent advice, and applicable to more than a service organization. I once had a CEO who thought since we are an OEM design-centric business, make the engineers also our sales team. This accomplished two things. First, since Engineering was out doing sales, no sustaining engineering got done which meant nothing got shipped, and two once an engineer had "made a sale" they stopped pursuing other sales in order to do the design. They also became very possessive of "their designs for their customers." The experiment almost crashed the company.