I don't write paid reviews.
Also, i do not work for snugs or anything, I met the owner at hifiheadphones who offered to make me a pair for review. I write about them as a product not what was paid or not paid in the case of a sample.
I will tell you that the owner of the company is not a college student, and also they are made to be appealing to all, including the general public. Snugs have been in the Independent's section of what to buy.
Where you spend your money is your decision, I am not telling you to buy them. I am just saying that if you want custom sleeves from the UK, there is Snugs, ACS and other companies, it is up to each individual to choose which company they go with.
Do not bash a company you have never dealt with.
Also this is the Heaven II review thread, which was also a sample as are most of my headphones, I always try to be honest in my reviews, if you think i am biased, that is fine, not everyone will agree with my reviews, and I always disclose if they are a sample or not.