LFF
Co-Organizer for Can Jam '09
Member of the Trade: Paradox
- Joined
- Dec 6, 2004
- Posts
- 7,055
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- 265
Quote:
So true!
Prod
Producers are not generally audiophiles, and neither are musicians. If their record comes up in rotation on the radio, in background music in a bar, in a venue with a DJ, or on somebody's iPod they want it as loud or louder than the previous song. It's partly a ego thing, partly marketing, and complete fallacy. Each of those play situations has a final volume control run by a human that will undo your best loud mastering if it seems too loud. Radio play is even worse because stations have their own, quite aggressive, audio processing that not only squashes everything to death but adds to the distortion present in a loud master. It's all over zealous fanaticism, and part of life in audio. Google "loudness war".
So true!