PEPSI EDGE AND COKE C2 good or not?? Please help with my marketing assignment

Sep 9, 2004 at 4:04 AM Thread Starter Post #1 of 34

spwal

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Hi,

I have a marketing asssignment for school concerning the public reception of the Coke C2 and Pepsi Edge launch this summer.

Any comments you have regarding wether you like it or hate it, wether you would switch from Diet or regular, would be most helpful!

Every poll response helps!

Thanks folks,

Sean
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Sep 9, 2004 at 4:23 AM Post #2 of 34
I went out and got a coke C2 the day it came out in japan... and didn't like the taste too much. they claim it tastes the same as coke, but it clearly doesn't and I wouldn't get it if I have the choice.

it is all a marketing stunt to refresh their image and consumer awareness in the market (at least that's what I'll view it as)... they were doing their worldwide premiere in japan or whatever and had a large campaign with commercials, posters, and a contest to win C2 logo prizes among other things there.
 
Sep 9, 2004 at 4:32 AM Post #5 of 34
thanks so much for your replies...

they will be quotes in my class discussion tomorrow.

god blees the wireless classroom and boy do i wish i had the internet when i ws in high school (gradschool now
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sean
 
Sep 9, 2004 at 5:21 AM Post #6 of 34
I haven't tried C2 yet. I did have some Pepsi Edge and I thought it was pretty decent. Not quite as good as the real stuff, not quite as fakey tasting as diet.

I kinda feel like these products are useless though. Sure, people will buy them, but here's why I don't care much about them. I've been on a low-carb diet since the beginning of the year (have lost 35 pounds and maintained my new weight so naysayers can shuddup pre-emptively). Sugared soda has a LOT of sugar, which means it has a lot of carbs, which means I've been drinking diet. Diet sodas have artificial sweeteners and generally no carbs. C2 and Pepsi Edge are targeted at low-carb dieters, but they still have sugar in them. A can of Pepsi Edge has 13 carbs, I can't find the info for C2 but I imagine it's similar. For someone starting a low-carb diet, a couple cans a day can wreck your results. Usually in the first phase, you aim for around 25 grams of carbohydrates a day, total. Later on (like when maintaining weight) you could probably do ok with it, but why bother? If I feel like having something sugary, I'll go drink a real Coke or Pepsi, since it's only an occasional thing and even cleaning out the Old Country Buffet will not make you fat if you only do it once a month. I'd rather not spend the carbs on a halfway better Coke if I could use them on some food I actually want to eat instead.

I'm just not sure who this appeals to. People who exercise a lot or have uber-metabolisms will continue to drink the real stuff because it tastes better and they don't care about calories. People who are seriously dieting (probably a very small subset of all those claiming to be on a diet) will continue to drink the pure diet stuff due to lack of calories and sugar, even if these new ones do taste somewhat better. Maybe some people will buy it because it's a happy compromise between regular and diet, but I dunno. Maybe people who used to get a Big Mac, fries, and a diet Coke will get a C2 instead. Products like this will potentially ruin the low carb diet because the manufacturers slap things like "less sugar, lower carbs!" on them, even though they are not really LOW carb nor should they be a regular part of a low carb diet. And consumers are generally too stupid to understand things like this, so they follow the hype/marketing and blame the diet (which they weren't following) for their lack of success. Hrmph.
 
Sep 9, 2004 at 5:44 AM Post #7 of 34
I'm one of those people with an uber-metabolism and don't really think too much about C2... the advertisements kind of set you up for high expections that culminate in disappointment IMHO
 
Sep 9, 2004 at 5:53 AM Post #8 of 34
I voted "Impartial" only because I also think that regular Coke and Pepsi are bad - even horrible. They're both way, way too sweet for my tastes.
 
Sep 9, 2004 at 12:40 PM Post #10 of 34
I voted impartial.
Due to medical reasons I'm not allowed anything with sugar in it. So it doesn't matter how much or little they put in. Anything is too much for me.
Maybe for people who aren't on a diet but just have to watch their weight more than others this is a good compromise. Still, if I were one of those people I'd still get the diet coke. Unless this new stuff doen't make you go to the bathroom so much.
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Sep 9, 2004 at 1:24 PM Post #11 of 34
I usually drink Diet Mt. Dew, sometimes Diet Pepsi or Diet 7up. Regular sodas are way too sugary and icky for me.

I tried Coke C2 and thought it terrible, still way too sweet and just generally unpleasant. I haven't seen Pepsi Edge in the store yet.
 
Sep 9, 2004 at 4:42 PM Post #12 of 34
Don't know if it has any utility for your assignment, but until I read this post I had no idea that Pepsi or Coke had new products on the market. How's that for selective attention?
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BW
 
Sep 10, 2004 at 12:17 AM Post #13 of 34
Haven't tried C2 yet, but then, I'm not a huge fan of Coke. As for Pepsi Edge, IMO, it sucks. I can't stand the taste of diet, and to me, for Edge, they took diet, and added a few teaspoons of sugar. Yech.

And yes, I'm one of those people with a hyper metabolism. Granted, I'm 16, which accounts for a great deal, but I can eat 4-6 square meals a day and still not put any weight on. Rather disconcerting if you're trying to gain some...

(-:Stephonovich:-)
 
Sep 10, 2004 at 12:42 AM Post #14 of 34
I liked the taste of C2. I had one way before they were released in front of the Coca-Cola store in Vegas. I think C2 tastes pretty close to pepsi, a little less sweet than regular Coke. I probably prefer regular coke, but at half the carbs & cals - C2 isn't bad at all IMO.

That said, I really dislike the taste of diet colas - nutrasweet just tastes bad to me in anything. C2 gets my stamp of approval. I haven't tried Pepsi Edge.

-dd3mon
 
Sep 10, 2004 at 1:09 AM Post #15 of 34
Coke C2 is decent... better than Diet Coke by a long shot (in the sense that I can actually finish drinking a whole 20oz bottle of it, as compared to feeling like spitting out Diet Coke after just one sip), but I'd still rather have regular Coke.

Haven't tried Pepsi Edge, but I actually thought PepsiOne was pretty good as well, so I imagine Edge can't be too bad.

The world, of course, need neither a new Coke nor a new Pepsi, but that's not the point here...

~KS
 

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