...I went from the Sony booth where they were tooting BD Live and the still unscheduled 2.0 profile (in some cases with the Godzilla director there to show it off himself). And when you get to the their actual demo of BD live what was the big, great feature (really the ONLY feature they had to show)? A downloadable Godzilla ring tone for your cell phone! Are you kidding? Apparently not. It was really depressing. And I pushed the reps on the details but they had very little else they could offer. I was hoping for “this is just the tip of the iceberg and here are some of the other great things it will do” but all they could show was “and here is where you could register the disc online or join an email list, etc. Really, really lame… And the interface still looked terrible. And it totally removed you from the movie – all the content was its own screens that froze the movie and dropped the sound. I asked if they would have BD Live features that were able to play WITH the movie and were integrated to its time code and they said nothing currently was in the works, “but anything is possible.” They didn’t seem to “get it” at all. (Oh, they also showed how they would be able to update the trailers you see with a film over time, as if this was a great feature for consumers! I couldn’t help but point out that they can’t manage to get more than a token set of trailers on the PS Networks so I’m not holding my breadth on this…)
What concerned me is Sony didn’t seem at all concerned that their competition already had features they can’t even yet articulate as on their short-term radar. That worried me I would have felt better if they really demonstrated they knew what the other camp had and were promising to get there or better soon…
...it does appear that the BD camp (or at least its leader Sony) is pretty far behind in the feature camp and I hope this doesn’t shut down the feature innovation development pace. I could see that happening also because without a “keeping up with the Jones’” incentive, all things being equal it is more cost effective for Studios to release products with as few extra features as possible.